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“With the audience carefully divided into avatars, Ignite with Mwangala is bound to reach out to every colour and creed on several different levels every week. As you can see, Ignite with Mwangala is a strategic place for businesses and individuals to communicate effectively


About Ignite


Everyone has back story. This back story is not meant to be yours and yours only. We live in the presence of others. We are situated beings and beings with others. Each individual is always a minority. It is these minority back stories that enriches, enkindles, ignites and set others on fire. Meaning makes beings. We always make meaning of experiences and we ignite others. Find meaning in all things.


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The Igniter


Hi, my name is Mwangala Theresa Chakalashi Santos and I am passionate about how meaningful you think your life is and if you think it matters. Some call me a teacher, but I like to think of myself as a listener. With ignite conversations, I get to shine a torch on areas in peoples with a hope to ignite parts of you that can do with a little more fire! I believe that I am here to speak to and call out the greatness in you. Remember it is our light, not our darkness that most frightens us. On ignite, we lead you to let your light shine before men, that they may glorify the source of that light…


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Ignite With Mwangala


We have created four Avatars to make sure we are reaching the right customers each time for each type of show. These are for varieties of customers that we have carefully identified and have designed communication to reach them through the same show at different times of the month. For this reason, every specific week of the month, in order to maintain interest has a slightly different twist and potentially a slightly different audience. And every type of audience will have a chance to have the same expectations once a month. E.g. Ignite Business to Air every last week of the month to encourage planning and buying decisions for the following month, Ignite stories to be aired every 1st week of the month to encourage gratitude and good will for the month ahead… For the four Avatars, we have designed, four different variations of the same show. Each to be published on TV and repeatedly promoted on multiple social media platforms for that whole week in a month. While also running promotions for following type of show for viewers to know what to expect. This will allow us to cover more ground while managing the viewers’ expectations.

Ignite Content Strategy


Ignite Business – we will interview elite business people that have honed their craft and have grown enough to share information that can ignite your target audience and also ignite other businesses and entrepreneurs. At the same time we will take the opportunity to hold up local entrepreneurs that can do with a little igniting in the business. For Example, CEOs, and Entrepreneurs…

Ignite Heroes – We will interview high profile individuals that have lived a legacy, or are currently serving in positions that serves others in a unique or inspirational way. For example, the first president of the republic of Zambia, Freedom fighters…to name but a few

Ignite Stories – they say that an average man learns from his own mistakes, while a wise man learns from other people’s mistakes. They also say, that a fool learns from neither. Because we know that no one can live all the experiences that they need in one life time, Ignite stories is here to bring you the experience that you can learn from and grow with. For Example, stories of people that have shown great strength and resilience in the face of life’s challenges

Ignite Concept – Time, Love, age, beauty, spirituality… these are only some of the things that are true regardless of who you are and where you live. Religion, colour, race, belief… does not change certain facts in the universe. These universal truths that we find and later pass on to our children and their children, are what ignite concept is here to bring. E.g. Interviews with personalities that observe life and challenge the norm in search of higher truth that leads to the evolution of the human mind.

 These are Ignite Conversations with Mwangala Chakalashi Santos With the audience carefully divided into avatars, Ignite with Mwangala is bound to reach out to every colour and creed on several different levels every week. As you can see, Ignite with Mwangala is a strategic place for businesses and individuals to communicate effectively

Why Ignite


Unlike your average TV shows, Ignite with Mwangala is designed to sear information onto the heart and mind of the listener for them to remember it for longer than usual. This is done through a scientifically proven method that states that,


‘’…emotion has a substantial influence on cognitive processes in humans including perception, attention, learning, memory, reasoning, and problem solving. Also that emotion has particular strong influence on attention, especially modulating the selectivity of attention as well as motivating action and behaviour… ’’ [Source: Frontiers in Psychology, The Influences of Emotion on Learning and Memory, www.ncbi.nim.nih.gov/pmc/articles/PMC5573739/ ]


That said, as an organisation, you want your customers to remember the information that you give them and you want them to act on it. The nature of the ignite brand cannot be fully expressed if the soul of the viewer is not involved, therefore inevitably the emotions, and consequently the memory and the action. 2. Because your target audience is spread across several TV stations across the country and continent, there is only one sure place where you are definitely going to meet the most of them, at which ever time works for them… and that is, online. Find Ignite with Mwangala online on www.bsrnow.co/ignite to find the latest show, complete with your adverts.

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When can you start?



Call Jela on +260 971 660 792 or on +260 764 172 297 or email her on This email address is being protected from spambots. You need JavaScript enabled to view it. for more information on how to get your brand in the hearts and mind of your target clients in order to make sales easy through Ignite with Mwangala, on Loyola TV– only smart companies recognise this simple but elusive fact.

Ignite With Mwangala Partners

Loyola TV

BSR and Trust Design

Ignite with Mwangala has partnered with Loyola Tv, BSR Now marketing and Trust Design to bring you quality and effective integrated Communication strategies through TV, and Internet communication for your brand to reach more people EFFECTIVELY by integrating communications here our new platforms here www.bsrnow.co By making the choice to partner with Ignite with Mwangala, your organisation will receive tried and test marketing content strategy consultation at no monetary cost for you to reach the audience that you actually need EFFECTIVELY. (T’s and C’s apply)

Remember, the greatness in me, recognises the greatness in you. Come and let’s just talk - Mwangala

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +260 971 660792

Phone: +260 764 172297

Web: www.bsrnow.co/ignite


“To go far, go alone…To go further let’s go together…